NEW YORK, NY–( The News File Corp. – Jan. 30, 2023 ) – iONE Digital, a distributor and distributor of digital content across multiple brands, has revealed details about the company’s extensive brand positioning and expansion. Building on the significant success of the company’s digital revenue growth in 2022, ION’s leadership explored the growing market and growing direct-to-consumer relationships created through digital content – creating a sense of urgency to improve the way they grow. To cater to their diverse audience and the overall needs of the black community.
iONE kicks off the new year with the launch of several new video and podcast pilots on topics ranging from health, wellness, beauty, sports, politics, cooking, pop culture and more. Additionally, increase the total original content/program hours spent by consumers on each site and develop additional external sponsorships and advertising partnerships. iONE’s goal for 2023 is to provide its clients with more original short-term programming and advertising campaigns that focus on advertising and scale relevant to multicultural audiences.
Excited to continue to push this digital conglomerate’s footprint forward, iONE Digital Chief Revenue Officer Tiffany Nasrallah said, “As authenticity is more important now than ever, iONE Digital has been and always will be a trusted source for sharing our stories. We will continue to work diligently with our brand partners to ensure that culture is respected and protected, and that we are intentional about handling the mantle of cultural responsibility.
In the year Founded in 1980 by Radio One, the historic network that pioneered black perspectives in political and pop culture discussions, iONE is the largest distributor of urban content in the US, Urban One Inc. It’s a digital arm. Urban One currently reaches an average of 80% of Black America every month, and iONE leadership predicts a 2023 increase in reach as the company’s digital footprint shifts.
iONE develops its own original content creation department and distributes this content on all affiliate sites. Among the iONE sites, are Madame BlackBlack women’s opinion on lifestyle safety, love and relationships; BossipA fun platform dedicated to pop culture news Hello beautifulThe premier destination for exploring black women’s celebrity style, beauty, fashion, hair and skin tips CassiusA casual site that explores men’s lifestyle, health, music and fashion; News One, Where diverse readers of all backgrounds can find trending, current, community and political news stories; GlobalGrindAn omniscient researcher of millennial things, HipHopWiredA site dedicated to the ultimate hip-hop lovers, Black planetthe first social media communication platform dedicated to the African American experience, and more.
Alison McJevna, SVP of Content at iONE Digital said, “Our team is deeply invested in creating content that showcases a lot of black stories and storytelling. From editorial to social, that really speaks to the culture.”
Jeff Meza, SVP, Integrated Marketing, Strategic Partnerships and Brand Content at One Solutions, the award-winning division of branded entertainment, integrated marketing and strategic partnerships at City One, announced the expansion. “Our growing platform for 2023 will deliver the content needed for multicultural audiences at scale while providing flexible solutions to reach key audiences,” said Meza. “The goal of the rebrand is to clearly integrate and articulate iONE Digital’s mission and positioning statement in the digital publishing space as a respected urban culture leader with influential, authentic and authoritative content and brand voices.”
A dynamic team of seasoned marketers, digital experts, social experts, data and analytics experts, brand communications executives, producers and advertising executives will continue to play a role in amplifying black voices and raising the visibility of black culture. .
Under Meza’s leadership, One Solution has received 39 awards/awards, including Best Branded Content Studio for two consecutive years (2018-2019), from all top industry organizations. “Each new team member is impressed by our desire to emphasize our core mission of providing a platform,” says Meza. “Urban One is the only black-owned and fully integrated media company in the country. By representing the black truth and elevating these voices, we create a platform for our people, and a source of power for the culture.”
City One’s growth to 2022 includes radio, television and production and iONE, its digital arm, is set to expand further next year, providing more quality content to the millennial and Gen-Z multicultural demographics, and advertising and offering marketing options to its affiliates as well.
iOne Digital, f/k/a Interactive One, is a leading digital platform for reaching and authentically connecting with multicultural, Gen-Z and millennial audiences through creative stories and experiences. iOne Digital is powered by its mission to represent black truth and serves as a trusted voice, platform of influence and powerhouse for culture. iOne owns and operates several brands including HipHopWired (Hip-Hop x Tech), GlobalGrind (Millennials), HelloBeautiful (Fashion & Beauty), MadameNoire (Women’s Lifestyle), The Fumble (Sports), NewsOne (News & Politics), Bossip. (entertainment news) and CassiusLife.com (Men’s Lifestyle), as well as social networking site BlackPlanet, OneStream (an audio streaming platform), and over 50 local radio and nationally syndicated radio show websites. iOne Digital was launched in 2008 and is owned by Urban One, Inc. is exclusively owned, formerly Radio One, Inc., http://www.urban1.comLargest African-American owned and operated multimedia company.
Website: https://ionedigital.com/
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